After having come under fire for data mining and exploitative practices, it’s no wonder that WhatsApp has been amping up its public relations. In a condemning Twitter thread that spread like wildfire in the tech community, Arora detailed how the fundamental ideals that created WhatsApp are now marketing strategies, designed to retain consumer trust. In fact, Neeraj Arora, who was the chief business officer of WhatsApp back in the days when it was independent of Facebook, has publicly expressed his regret and disappointment in making the deal with Zuckerberg in 2014. In a revealing interview with Forbes, Acton would reference nasty disputes and loss of trust during the Facebook transition. This has led WhatsApp founders and lead members of the original company to decry its practices. Long story short, Facebook did not deliver on several promises. Unfortunately, after the purchase, power struggles between Facebook and the original team would cause plans to quickly spiral behind the scenes and stray from the original concept. In 2014, WhatsApp was bought by Facebook for a walloping price of $22 billion. Being the brainchild of two Yahoo! employees, Brian Acton and Jan Koum, there was little doubt that WhatsApp would go far. This historical moment marked the app’s meteoric rise that many others would model and pit themselves against. Continue reading to understand the platform’s risks, limits, and compatibility issues to make sharper decisions for your business. Let’s take a clear look into the disadvantages of WhatsApp and work through the bias of familiarity that can cloud our judgment.
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